In chapter 5 he talks about the steps to creating a strong studio for yourself. Going through the procedures of hiring designers. One of the keys to employing a creative staff is to hire people that are more talented then you are. This would seem like a hard thing to do for most people, letting their emotions get in the way with what is really right for the company. He talks about how by doing this you free up yourself for more important things like running the business. You can depend on a designer that is more talented then you because you know that you don’t have to hold their hand through a design process.
Don’t forget about the grunt work that needs to be done as well, dealing with administrators, studio managers, receptionists, project managers, producers. These are all part of a studios non-design staff, they are just as important as the designers themselves. To run a successful studio the creator needs these employees to free them up to do other things. A lot of times, especially when you first start out, a designer will find that they are doing these jobs. Which is fine until you start noticing that it is taking up your time, the busier the studio gets the sooner to hire these important people. Also why not let someone who is more knowledgeable do these jobs then you?
