In chapter 6 we learn how important it is to get your name out there. I think as design students in our last year we have already figured out the importance of word of mouth. There is so much work to be done in our field, it’s just how to find it. Word of mouth even in the professional world is one of the best ways. It’s almost like a domino effect, you do some work for a friend or friend of a friend and next thing you know you have people contacting you for more work. Even though we are in a field where networking is key, it is still important to do something about it. Don’t sit there and wait for business to come to you, it will but maybe not as steady or as long term as you would like. DO SOMETHING ABOUT IT!
Promoting your business will get you that next level of client that you are looking for. There’s nothing wrong with a little direct mailing to beef up the business, a lot of businesses do it why not you? Create a beautiful and simple mail out to grab the attention of a potential client, come on we’re designers we do this stuff all the time. Another effective way to get more clients is to hire a New-Business Person, someone that has great people skills and can go out there and find new work. For all of you Mad Men fans out there, find yourself a “Pete” to join the team. Finding new clients can be daunting but so rewarding, if you are looking for those clients that already have a great design sense be careful. These clients usually know good design and where it comes from, so they will most likely find you. Go for the clients that still need their hands held.
